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Marketing

LibGuide to Marketing resources at Sims Memorial Library.

Finding NAICS Codes

There are several ways to find  North American Industry Classification System (NAICS) Codes to help you make professional, informed decisions about your marketing. Below is an easy way using the database Business Source Complete.

First, go to the library homepage.

Business Source Complete is found under the Articles and Databases tab. Click there and search alphabetically for it under A-B.

           

 

Find Business Source Complete. You should end up here:

Notice how I performed a search for a company (Netflix). Towards the bottom of the image, in blue, I selected Company Report.  Click Search and you should get results. Clicking on a result that has an Inc. in the title, you will find the detailed record with an entry for NAICS/Industry Codes.

You can see the NAICS Code is 515210 Cable and Other Subscription Programming. Now you can search in Mergent Online for detailed information on the industry.