AMA Management Handbook
--4th flook Stacks-- HD 31 .A418; also available online
The Dartnell Sales Promotion Handbook
--Reference Stacks-- HF 5415 .D325
The Direct Marketing Handbook
--Reference Stacks-- HF 5438.25 .D555
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
--4th floor oversize Stacks-- oversize HF 5415.3 .B323
Handbook of Modern Marketing
--Reference Stacks-- HF5415 .H1867
Handbook of Online Marketing Research
--online-- netLibrary e-book
Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World
--online-- netLibrary e-book
Strauss's Handbook of Business Information: A Guide for Librarians, Students, and Researchers
--Reference Stacks-- HF1010 .S77
