The Advertising Age Encyclopedia of Advertising
--Reference Stacks-- HF 5803 .A38 (3 vols.)
Encyclopedia of Major Marketing Campaigns
--Reference Stacks-- HF 5837 .E53
Encyclopedia of Public Relations
--Reference Stacks-- HD59 .E48 (2 vol.)
The Blackwell Encyclopedic Dictionary of Marketing
--Reference Stacks-- HF 5415 .B4552; also available online
Dictionary of Marketing and Advertising
--Reference Stacks-- HF 5415 .R577
Dictionary of Marketing Communications
--Reference Stacks-- HF5412 .G68
Dictionary of Marketing Terms
--online-- netLibrary e-book
Dictionary of Marketing Terms
--4th floor Stacks-- HF 5415 .D4874; also available online
The International Dictionary of Marketing: Over 2000 Professional Terms & Techniques
--online-- netLibrary e-book