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Marketing

LibGuide to Marketing resources at Sims Memorial Library.

Using Business Source Complete

This database offers multiple types of business information through individual articels and specific analyses. It is in the Ebsco family, so if you know how navigate that, then you will do well. Nonetheless, below is a basic tutorial in getting started. If you are off-campus, when directed, simply enter your wnumber and 6-digit birth date so you can access the database.

 

From the library homepage, click on the Articles & Databases tab. By clicking on Subjects, you will be able to click on Business. From there, scroll down and click on Business Source Complete.

 

 

 

From the screen above, enter your desired, brief, and effective keywords. But, before you click Search, Scroll down and find the Publication Type box. There are a variety of types you can limit your results by. Several relevant publication types are:

  • Industry Profile
  • Market Research Report
  • SWOT Analysis
  • Trade Publication

You may also want to limit your results to Full Text, which will keep you from having to request them through Interlibrary Loan.

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