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Marketing

LibGuide to Marketing resources at Sims Memorial Library.

Using Mergent Online

Mergent Online is a powerful business database providing valuable information on industries and major player companies. See here for a quick and easy way to use it. If you are off-campus, when directed, simply enter your wnumber and 6-digit birth date so you can access Mergent Online.

 

From the library homepage, click on the Articles & Databases tab. By clicking on Subjects, you will be able to click on Business. From there, scroll down and click on Mergent Online. 

 

Mergent 1

 

Click on Industry Analysis and check the appropriate boxes for Industry and Region:

You are very close to getting good results. Next you will see something like this:

 

Clicking on view will give you general information about the industry and the markets. For a more detailed analysis, click on the .pdf report. Congratulations! You are gaining valuable information to make an informed decision.

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