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Marketing

LibGuide to Marketing resources at Sims Memorial Library.

Marketing

 

This Research Guide is designed for all Marketing students. It includes many books (and ebooks) and websites to assist with scholarly research or professional development. You may also contact a Reference Librarian with any questions you might have.

This guide presents selected resources for Marketing which are available through the Southeastern Louisiana University Sims Library Catalog and Databases as well as open access websites.

Please add suggestions for other websites and resources here.

 

Photo: "Vintage Corvette Advertisement - Rare Insider's Peek At '57 Corvette Marketing - Corvette Fever Magazine." Super Chevy. Super Chevy, 16 Aug. 2010. Web. 04 May 2017.

 

Directories

Brands and Their Companies
--Reference Stacks-- HD 69 B7 .C662 (2 vol. & suppl.)
Broadcasting & Cable Yearbook
--Reference Stacks-- HE 8689 .B77
Companies and Their Brands
--Reference Stacks-- HD 69.B7 .C66 (2 vol.)

Style Manuals

The AMA Handbook of Business Writing
--online-- netLibrary e-book
Publication Manual of the American Psychological Association
--Ready Reference-- BF 76.7 .P83
APA Style Guide to Electronic References, 2012
--Ready Reference-- PN171. F56 .A63 2012; ; also available online
MLA Handbook for Writers of Research Papers
--Ready Reference-- LB 2369 .G53   

 

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