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Libguide, SELU Sims memorial library

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Marketing

LibGuide to Marketing resources at Sims Memorial Library.

Handbooks

AMA Management Handbook
--4th flook Stacks-- HD 31 .A418; also available online

The Dartnell Sales Promotion Handbook
--Reference Stacks-- HF 5415 .D325

The Direct Marketing Handbook
--Reference Stacks-- HF 5438.25 .D555

Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
--4th floor oversize Stacks-- oversize HF 5415.3 .B323

Handbook of Modern Marketing
--Reference Stacks-- HF5415 .H1867

Handbook of Online Marketing Research
--online-- netLibrary e-book

Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World
--online-- netLibrary e-book

Strauss's Handbook of Business Information: A Guide for Librarians, Students, and Researchers
--Reference Stacks-- HF1010 .S77

Subject Guide

Ben Bell's picture
Ben Bell
Contact:
Reference Librarian &
Instructor
Sims Memorial Library Room 344
(985) 549-3821