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Libguide, SELU Sims memorial library

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LibGuide to Marketing resources at Sims Memorial Library.

Encyclopedias & Dictionaries


The Advertising Age Encyclopedia of Advertising
--Reference Stacks-- HF 5803 .A38 (3 vols.)

Encyclopedia of Major Marketing Campaigns
--Reference Stacks-- HF 5837 .E53

Encyclopedia of Public Relations
--Reference Stacks-- HD59 .E48 (2 vol.)


The Blackwell Encyclopedic Dictionary of Marketing
--Reference Stacks-- HF 5415 .B4552; also available online

Dictionary of Marketing and Advertising
--Reference Stacks-- HF 5415 .R577

Dictionary of Marketing Communications
--Reference Stacks-- HF5412 .G68

Dictionary of Marketing Terms
--online-- netLibrary e-book

Dictionary of Marketing Terms
--4th floor Stacks-- HF 5415 .D4874; also available online

The International Dictionary of Marketing: Over 2000 Professional Terms & Techniques
--online-- netLibrary e-book

Subject Guide

Ben Bell's picture
Ben Bell
Reference Librarian &
Sims Memorial Library Room 344
(985) 549-3821