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Marketing

LibGuide to Marketing resources at Sims Memorial Library.

Associations

American Association for Public Opinion Research (AAPOR) -- The AAPOR is an association who share an interest in public opinion and survey research.

American Marketing Association (AMA) -- The AMA website offers a wide array of newly expanded information including research, case studies and best practices in marketing.

CMOR Promoting & Advocating Survey Research (CMOR) -- CMOR is the lobbying arm for marketing research industry, which works to improve the representation and value of survey respondent samples.

Council of American Survey Research Organizations (CASRO) -- The Council of American Survey Research Organizations (CASRO) is the trade association of survey research organizations who¡¯s purpose is to communicate, educate, protect, and to represent.

Direct Marketing Association (DMA) -- Represents over 4,700 members worldwide, comprising users and suppliers in the direct, database, and interactive marketing field.

Food Marketing Institute (FMI) -- Provides leadership and support for the role of the grocery retailer and wholesaler as purchasing agent. FMI focus on research, education, public information, government relations, and industry relations.

The Interactive Advertising Bureau (IAB) -- Represents online, wireless, interactive television, and other emerging platform media; provides information and expertise to members and advertisers.

Magazine Publishers Association (MPA) -- Lobbies on behalf of members and industry, compiles statistics, and conducts research.

Newspaper Association of America (NAA) -- Lobbies on behalf of members and industry, compiles statistics, sets standards, and gives awards. Conducts research and public relations for the industry; publishes Facts About Newspapers annually. 

Television Advertising Bureau (TVB) -- Represents television broadcasters; provides advertising statistics and promotes a favorable advertising climate in the TV industry.

Subject Guide

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Ben Bell
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Sims Memorial Library Room 344
(985) 549-3821